![]() The weather category is very competitive, and in addition to third parties, apps are also fighting Apple's own, which ranks just like the rest. I thought it was a mistake too in the beginning, but it's actually a strategy and a clever one! The duplication that isn't - You probably noticed the name repeats the word "Weather" twice and thought it was a mistake or just poor optimization, but really, it isn't. Strictly based on these, here are the popular keywords the algorithm sees: Those two send the strongest signal to Apple's algorithm. ![]() Let's unpack that, starting with the app's name and subtitle. Not so good: No App Preview video, but I'm just nitpicking here because everything else is great. Good: You can see how much attention was given to everything, from the app's name and subtitle to the keyword list and screenshots. Overall, The Weather Channel earns an A+ □ Which, coincidentally, also provides the data Apple uses in its native app. In this teardown, we're going to drill into the leader of the pack, The Weather Channel. According to Explorer, there are more than 2,000 iOS apps for weather. ![]() App Store were downloaded more than 11 million times, based on our app intelligence. In 2020, the top 5 weather apps in the U.S. Yet, the Weather category is full of apps that replace it, and they're getting millions of downloads every year. App Teardown: The Weather Channel is #1 for a Reason!Įvery iPhone comes with an app to check the weather that's built right in and does a pretty good job at showing you the forecast.
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